Project Concerns vs. Customer Concerns

The traditional “iron triangle” of project management often crowds out our thinking about what we should really be focusing on in product delivery.

Although things like scope (count of functionalities, features), cost and time seem easiest to measure — and therefore become the things we measure and elevate — they really have little to do with product success. Rather, customer concerns like return on investment, fitness for purpose and sentiment are more important things to measure if we are interested in building great products — and they’re actually not as difficult to measure as we might have previously thought (if you’re not convinced, see Douglas Hubbard’s How to Measure Anything).

Image credit: Yoan Thirion

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